Tag Archives: persuasion

Improve Business Communication Skills at Toronto Event

Professional Development and Networking Event: Key Communication Skills to Grow Your Business!

The key to successfully starting and growing a business is effective communications.  Your great idea will not get interest from anyone if you can’t share your vision, persuasively pitch your company to investors, and clearly market your products and services.

NCCA Canada is proudly partnering with YEDI and City of Toronto to co-host a half-day professional development and networking event at Toronto City Hall where you will learn how to develop these vital business communication skills. Our President, speaker extraordinaire and body language expert Mark Bowden will deliver a keynote not to be missed, which will be followed by your chance to join mini-workshops hosted by our industry professionals on the topics of pitching, networking, and clarifying your business vision.

This is an exciting and unique opportunity to meet coaches, trainers, learning and development professionals, entrepreneurs and business owners, gathering together to connect, share and learn. This event is open for everyone, but space is limited.  Please join us!

Toronto City Hall – Friday October 13th 2017, 10 – 2 pm
Cost: $20 (**free for NCCA Canada Members)

To Register with EventBrite: https://ncca2017.eventbrite.com

**Discount code will be emailed to NCCA Canada members.  If you didn’t get yours, please contact NCCA Admin and we will email it to you.  Hope to see you there!


In Main Chambers
10-10:45 – Welcome, Opening Remarks, Body Language Expert Mark Bowden’s keynote on how to use non-verbal communication to persuade, assist with selling and add credibility to the business individual

10:55-11:30 – Mini-Workshop 1 – The Art of the Quick Pitch

NCCA Executive Director and 3V Communication Coach Ric Phillips leads an interactive class on how to effectively pitch your business in a very short time, with or without a slide deck

In Member’s Lounge with Select Vendors

11:30-12:15 – Lunch and Networking

*Note – Member’s Lounge will be open to all for food and networking until 4 pm!

Mini-Workshops in Committee Room 3 (2nd Floor)

12:15-12:45 – Mini-Workshop 2 – Networking: It’s Telling Not Selling
Networking guru Colleen Clarke shares her top tips and formulas to make networking less painful and improve your elevator pitches – something every business person needs to help self-market better!

1-1:30 – Mini-Workshop 3 – Know Your Vision

YEDI President and successful serial entrepreneur Dr. Marat Ressin leads a dynamic seminar on understanding the importance of having a vision for the entrepreneur/coach/small business owner, and how to identify and communicate it to others. This skill is essential if you want to get buy-in, gain followers to your cause, or lead a team in business.

1:45-2:30 – Round Table – Coaching and Learning & Development Trends

Informal discussion on the coaching and learning and development industries, their trends and how they can help businesses and individuals grow. Hosted by Ric Phillips and L & D Consultant/NCCA Designated Trainer Lauren Waldman. Bring your questions!

Our half-day event is complete, but networking remains available in Committee Room 3 and the Member’s Lounge until 4 pm.


Register with EventBrite: https://ncca2017.eventbrite.com

Obama’s Speech and the Use of Threes

Like many of you, I thoroughly enjoyed watching Barack Obama give yet another powerful and persuasive speech today at his inauguration for presidency. He motivates, inspires and gives hope by using creative speech, story-telling devices and references to great people of the past. He also creates a vision in our heads of what a better future might actually look like and feel like. Truly uplifting and inspiring.

For those of you that missed it or want to hear it again, it is a mere Google search away. Here is one link out of many that you can follow to read and see his speech again.

He is a masterful speaker and I know we can learn from his style. Pay attention to his device of the use of three. He uses three adjectives, verbs or nouns often, as I did above, to speak more poetically and retain the interest of the audience. You too can do this. Sometimes use 2 descriptors or key words, mostly use 3, and you will notice that your public speaking is improved quickly, easily and with more added persuasion.

NLP Certification – From Home


Recently I have had a couple people email and ask me about NLP (Neuro-Linguistic Programming) certification.
If you google NLP and then your city name, you will get a much more targeted search. Do you want to study live in a group or at home? What is your budget?

For at-home study, here is the link to a course that is 6 dvds plus manual, plus certification (after test): http://store.kevinhogan.com/masteringnlp.aspx?B=6&A=223

Is it the only home-study NLP course? Absolutely not, but I trust the producer both as an expert and as a business man. There is also a bit of a sale going on now too, I gather from the link above.

Here is another website I found that looks good, but I don’t know the cost or the reliability, so buyer beware ok? You can check it out yourself here:

If I can give some advice, I would like to say that anyone interested in NLP should do their homework first and do a bit of background research on NLP, what you think it can do for you, what training courses and certifications are out there for you, and what is a fair price. Some companies will give a certificate fairly fast, but then you have no idea the details of NLP, so what good is that for you? Others want you to study for months and spend lots of money.

Research is the key. Check out a few sites, ask some questions, rely on expert’s opinions (that you know/trust) and then – dive in and enjoy! I certainly am grateful that I learned NLP. I am certified but I am not a master, still, I think it is very useful stuff and my clients seem to enjoy learning about it through my coaching/workshops.

That’s all for now. If any of you out there in “Readerville” have taken a great NLP course and would recommend it, please post a comment here, to share with others.

Ciao 4 now,

Communicating Confidently in Business – Workshop

3V Communications Presents
An effective communication skills full-day interactive workshop:
Communicating Confidently in Business

Learn to Communicate with Charisma and Confidence to build your Career Success!

November 8th, 2008 – Downtown Toronto Hotel

• Are you unsure if you are being heard and respected at work?
• Do you feel a little insecure or shy sometimes, and feel it is holding you back?
• Do you have difficulty handling stressful situations, arguments or workplace conflict? Do you have trouble saying no?
• Having trouble standing out but still fitting in?
• Are people not listening to you and your ideas, and do you wonder how you can change that?

After this course you will raise both your personal and professional communication skills to the top 10% of the world – and that is where you will find the most successful people in business and in life. Confident communicators are given more responsibility at work, are given promotions and raises more often, and become great business leaders. When you can communicate clearly and confidently, but still do it in a friendly, non-offensive way, you are headed for upper management or other leadership roles.

By the end of Saturday you will be able to:
Understand the importance of first impression management, and create a winning first impression that leaves others wanting to know more about you

Generate small talk easily – so you can enjoy stress-free conversations while you network, turn strangers into friends and build strong teams at work

Increase personal charisma and confidence – real leadership qualities vital in today’s competitive markets

Speak clearly with confident language, tonality and gestures

Use the fundamentals of sales psychology to persuade and influence others, and find out how to implement Aristotle’s 3 keys to persuasion while speaking in public

Manage conflict in a less-stressful way, so you can disagree and say no without offending others or getting into arguments

Be assertive without being aggressive, because nobody respects a bully!

you get a full day (9-5) of interactive and dynamic communication training – essential soft skills for today’s world of business

Catered Lunch and two Coffee breaks

Certificate of Completion – showing that you care about your personal and professional development, and have taken steps towards gaining excellent communications and building confidence for success

One Complimentary coaching session to get your personal communications assessed after the workshop is completed

$100 voucher, good towards any one-to-one coaching program or future workshop

Referral program – Do you have a friend or co-worker who would be interested in attending? You are eligible to receive a $50.00 thank you for everyone you send us who signs up and completes the workshop. Our way of thanking you for recommending us to new people

Early-bird special price – regular price is $299 for the day (plus g.s.t.), but we are currently offering an early-bird special price (see website) until October 6th.

Discounted room rate – if interested in staying at the Courtyard by Marriott downtown hotel please contact Ric directly to arrange it

By now, I trust you can see the benefits of developing the knowledge and skills to communicate confidently in business – so what are you waiting for?

To register, click here now. Or if this is not highlighted, just follow this link:
Location: This event will be held at Courtyard by Marriott Downtown Hotel, 475 Yonge Street (@ College St.). For a Google map location, click on the address above on my website, http://www.CommunicationCoach.ca

I look forward to meeting you and taking you to the next level of confident communications. Any questions please do not hesitate to call or email me:

Your coach and trainer,
Ric Phillips

“What is NLP and how can I use it to improve my communications?”

This was a valid question given to me recently by one of my coachees. At first NLP can seem (and sound) daunting and scientifically complicated, but I can help you simplify it and use it everyday.

First of all, NLP stands for Neuro-Linguistic Programming. If you are thinking “brain-language training” you are correct. NLP assists in re-programming or re-conditioning your sub-conscious responses to certain words and situations. Actually it has been around for a while in the coaching world. Richard Bandler and John Grinder founded it in the mid-seventies, heavily based on hypnotherapist Milton H. Erickson’s work.

Do you know the name Anthony (Tony) Robbins? This self-help life coach and motivational speaker (although he hates to be called that) uses the same techniques, but calls them neuro-associative conditioning. I remember seeing Tony Robbins live at a Toronto conference last year. He was amazing, and certainly knew how to ‘condition’ the audience with excitement and energy!

Okay, history lesson over – here is the NLP lesson for today:


This pattern is useful to help influence, persuade or sell things. Why? Because we are conditioned since childhood to believe whatever answer comes after ‘because’ must be the truth. Think about your childhood. When you did not know an answer to a question, you asked your parents, your teacher, your religious leader. When you asked Why… they answered Because… and it was good enough for you. So even today, as an adult, we are still conditioned to accept the reasons given after this key word as truth. Here is an example of it in use:

Taking your communication skill-set to the next level is beneficial to you because you are aware of the strong need for soft skills in today’s workforce.


Because you know excellent personal communications will benefit your career, you will sign up for Ric’s communication training immediately. (ha ha!)

That is it for now. This is just one example of an NLP word-pattern. As we go along I will introduce more to you, or you can do some research on your own. Now go and practice your new pattern-word on someone, and please check out the coaching programs on this site if you think it will benefit you or someone you know.

Thank you all!

PS – for those of you using English as a second language, I have almost finished creating a new ebook on English idioms, and how to use them wisely. Stay tuned for this new resource.

Thanks again to all of you!

Ric on CBC TV now on YouTube – FYI

This is a follow-up to my appearance on CBC News Television January 1st 2008.

I was asked by CBC to come in and discuss why 90% of New Year’s resolutions fail. We only had 5 minutes but we talked about the main reasons why we fail and what we can do to achieve goals. They were kind enough to send me a DVD copy, which I have now been able to upload to You Tube.

If you are interested to learn how you can achieve goals more strategically, please visit this link and watch the 5 minute segment. Thank you.


My Appearance on CBC – Summary

My blog entry regarding new years resolutions caught the attention of someone at CBC – Canadian Broadcasting Corporation – and I was invited in to briefly discuss the topic of resolutions and why we fail. (Thank you very much, by the way.) It aired yesterday at 9:15am on the CBC News Morning Show with host Suhana Merharchand.

For those of you who missed it, here is a quick summary of the relevant points:

  • We fail N.Y. resolutions because of the pressure we create for ourselves to change our life dramatically, often in the heat of the moment
  • We have a lack of planning of the details of how to carry out our new goal
  • We have a lack of confidence in achieving large goals, and often give ourselves permission to fail quite easily

What can we do?

We need to understand how our brain works, how our emotions work. PPP – the Pleasure-Pain Principle really affects us. Also we should understand that intrinsic motivation (from inside) is stronger than extrinsic motivation (pressure from others) to achieve goals.

Use BEST goals to help organize yourself. Believable, Enthusiastic, Specific and Time-limited.

Finally small achievements in goal-setting year-round build competence and confidence in yourself. I suggest calling them N.Y. Expectations – what do you expect to happen in 2008, based on your lifestyle in 2007?

For more info please download a free copy of ‘Achieving Goals’ Ebooklet. Any problems downloading let me know and I will email to you directly.

Thank you and have a great week/month/year!

Are You on a Confidence Tightrope?

Do you know how confident you should act in your presentations?

Robert Herjavec (one of the VCs – Venture Capitalists –  from the TV shows “Dragons’ Den” and “Shark Tank”) was recently asked this question: “What’s the most common fundraising flaw you see in entrepreneurs?”
His answer: “Overconfidence, bordering on arrogance. Or lack of confidence, bordering on insecurity.”

As a Confidence Coach and a believer in the power of confident communications, I know how hard it is to walk this tightrope. You don’t want to fall right? So what should we do? Well the answer for communication is the same answer for the real situation – KEEP YOUR BALANCE.

You must be confident in your presentations. If you are trying to convince others to believe in you or follow you, you must give them a reason and a feeling to do so. That is right, both logical and emotional reasons must be there. You need to be passionate about what you are saying (or selling) and you need to have hard facts and figures to back up your beliefs.

A confident presenter is challenged less than an unsure or meek one, even on Dragon’s Den and Shark Tank. When a confident person handles the first challenging question successfully, smoothly and convincingly, there is less desire to challenge again and again.

To be confident you must believe in what you are saying, have data to back it up and be comfortable talking about it to others. Confidence comes from competence, and vice versa. Make sure you prepare well.

Keeping your balance means that you must be confident to succeed, especially in North America, and you must balance that with logical reasons so that it is not just your opinion.

For example:

“I think you should buy this soft drink machine because I think it is the best value for money and we will get a lot of revenue from it” could be transformed into:

“To get the best value for our money and a three to one return on investment, choose this soft drink machine. 2007 statistics show that there is a growing increase in soft drink machine use when a variety of drinks are offered, and I strongly believe this is the way forward for our company. “

In this example we do not start out with our opinion. We start out with compelling facts and numbers that the logical brain can absorb. Then passion is displayed. It sounds more confident, doesn’t it?