(Communication Strategies from David Greenberg’s Simply
Speaking, Inc.® ‘Forget Your Title, We’re All in Sales!’®
http://www.davidgreenberg.com)

Topic: How to Introduce a Speaker and How to Be Introduced

The speaker introduction is an often overlooked, but vitally
important part of setting the stage for a successful presentation.
When you accept an invitation to speak it is usually in your best
interest to provide the person introducing you with your own
introduction. I suggest using a double-spaced, large font,
bulleted list of facts you want the introducer. Send your
introduction a few days before the presentation to give your
introducer time to practice. Most introducers will be glad you
volunteered to take care of this important detail.

Think of it as a “sin” to poorly introduce a speaker and use the
“SIN” formula to ensure your introductions are effective:

S = Subject
State the subject or title of the presentation.

I = Importance
State why the subject is important to the audience, and
state why the speaker is important (the speaker’s credentials).

N = Name
State the speaker’s name (spell it phonetically in your notes).

Here’s an example:

Subject:
“Our next presenter will tell us about an exciting new tool that
can make each of our jobs easier! This afternoon, we will explore
the advantages of replacing our old accounting software system.”

Importance:
“This presentation will be important to each of you because each
of you uses the accounting system, to either enter data or generate
reports. We know you’ll want to be part of the decision-making
process.”

“Our presenter is highly qualified to recommend a new system. He
is a Certified Public Accountant. He has been with our company for
ten years, and has worked with our current accounting system for
five of those years. He knows first-hand how we operate, and he has
spent the last three months reviewing our needs and speaking with
several accounting software manufacturers.”

Name:
“Help me welcome Division Manager Stan Czachowski.”
(Spelled phonetically in notes “Cha-how-ski”)