Don’t Settle for Less Respect with an Accounting Firm

At this time of year many people are either doing their taxes themselves or having an accountant help them. I have a little story about trying to find an accountant.

I did an internet search for small-business oriented Toronto-based accountants, and came up with a few. After reviewing their websites I chose one to pursue: Ca4IT.com.

Even though I am not an IT professional, I am a contractor, and it was close enough for me and I assumed close enough for them.

I had a free consultation with a wonderful lady named Rachel. She was professional, knowledgeable and very helpful in helping me feel like my taxes would finally be organized in the best way possible. She even arranged for me to come in for a second free consultation early the next week, so that she could ensure my articles of incorporation and HST were in order. Not 1 but 2 free consultations – nice!

After that second meeting I REALLY felt good about my new accounting firm. I was hooked and happy to sign up. The meeting was left with Rachel informing me that she is not an accountant herself, so she would connect me to one at their firm. She would email me a couple documents, and after that I could proceed. I was a very happy potential customer.

THEN – nothing. No email. I waited a week, then emailed her to remind her. Nothing. I waited another week, then called her and left a message. Nothing. Now I was taking it personally. I hate being ignored. Don’t you?

On top of everything there was to be an accounting software workshop coming up soon that I was supposed to attend (sponsored through their firm) and I had yet to receive confirmation of registration for it.

Finally I emailed the Big Boss Andrew through LinkedIn and explained to him that I came to his firm based on his father’s reputation, and was very impressed with Rachel, until she dropped contact with me for no reason. I told him that his almost-new customer’s patience was wearing thin really fast, and asked that if he didn’t want me as a customer then to please recommend a new accounting firm for me.

I’m sure he didn’t like that but I was pissed.

Did he respond? Not to me directly (which I think he should have) but I think he passed on my displeasure to Rachel because the next business day, at 5:30pm, she emailed me finally. Sounds good right?

Wrong. She took no responsibility for dropping me and even lied by saying that my email was lost in her spam box (which made no sense since she had my business file with all the info plus my email from when I originally emailed into the firm, not to mention that she emailed me to 2 different email addresses at the same time, clearly proving that she had my email).

Then in a cold, ‘professional’ tone she proceeded to tell me to fill out a bunch of forms attached and have everything in by the next day, plus an advanced payment, and then I could attend the accounting workshop being held the next evening. Nice.

So what would you do?

I understood that Rachel is an excellent sales woman, and maybe she was too busy to follow up with me or maybe she passed on my file to others who didn’t follow up. She seemed stressed in the email. I don’t need stress. CRA gives me enough on it’s own.

I never filled out the forms, never sent a cheque and never heard from them again. I guess I was expendable, even though they would have had a client for life, not to mention a client who would have recommended them to others. Now they are stuck with an unhappy blogger!

I have since found a new accountant to help me out this year, and going forward. I am happy so far, but this story reminds me (and should remind you too) that there are plenty of accountants and accounting firms in Toronto and the G.T.A., and in whatever are you live in.

Don’t settle on being treated like a file or number. Insist on being treated with respect – as a person.

Good Hunting!

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