Communicating Loyalty to Staff

I recently attended a seminar where the presenter talked about the value of good or even great customer service in all types of industries. He actually has a background in the restaurant and hospitality industries, so as you can imagine there was a lot of discussion about good and bad service at restaurants, and how to handle complaining customers, even if you are sure they are ‘scamming’ you for ‘free-bees’. His solution was across-the-board give in and put out. Give in to their complaints and give them complimentary food, coupons, etc. I have to admit my stomach was unsettled.

Many of us have heard the mantra “The customer is always right.” But my question is, what type of message are we, as a worker, a manager, a company or a society giving when we give in 100% to fraudsters? Does that very act not devalue our company? Does it not encourage people to continue to shout loudly for free stuff? And how do you think your company waitresses, clerks, phone operators etc. feel when they are told they must accept the abuse?

Years ago when I worked for a global financial company I had the dubious honour of working both customer service AND collections! So my phone calls were often dealing with angry or complaining clients. I developed some pretty cool conflict management techniques, which I can share with you another time. But for today I want to tell you about the time a client called and was complaining loudly, swearing, and not listening to my calm appeals to slow down, and to dignify her language.

I advised her to stop swearing, and when she didn’t stop, and wouldn’t listen to a word I was saying, I simply hung up on her! Yes, you heard me, I disconnected the call.

She called my manager and obviously complained about that action, to which my manager asked me to tell her the reason. I explained that the client would not calm down and refused to heed my warning about her foul language, so I disconnected.

My manager thanked me, returned to her desk, took the client off hold, and said “yes the reason why Ric hung up on you is that we do not tolerate aggressive or abusive language here.”

The client was shocked for 5 seconds, and then immediately began apologizing for her previous behaviour, and then my manager went on to help her get the problem sorted out peacefully, which any one of us could have done had the client been calmer in the first place. I was very proud of my manager that day.

We often want our clients and customers to be loyal to our company right? Well we cannot forget to be loyal to our front-line workers, staff and managers. Loyalty seems to be a two-way street, and many of us are sick and tired of taking abuse because of an old mantra. So take care of your workers and they will take care of your customers. Loyalty must be communicated in the company first, and then it will be communicated outside as well, with little problem. Set some ground rules for your staff on how to handle complaints, and let them know you will support them, and not leave them dealing with angry people all by themselves. Build a strong team for a successful business! 

This story is always included in my customer service training, because it’s important for both staff and management to come to an understanding of the policies during a conflict resolution that gets out of hand.  Often this article is a starting point for that conversation.  🙂

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